Web design technology and standards have come a long way in a short time. Is your website a year or two old? Is your message unfocused and unclear? If you can answer "yes" to any or all of these questions, set up a meeting with us today and we will create you a site that will cut through the noise!
First, you need to know how well your site performs. If your website takes too long to load, customers will move on to the next one in line. The best way to find loading problems is to use the Pingdom Website Speed Test. This is a free analysis, and shows you if your website is, in fact, running slow.
The second thing you need to check is if your site is mobile-friendly. Speed and how your site performs on mobile have become crucial to how you rank on Google. In fact, Google factors in mobile-responsiveness higher than most criteria for page rankings. One way to determine if your website needs to be more mobile-friendly is through the use of Google’s Mobile-Friendly Test.
Another thing that should be top-of-mind is integration. Do you have mailing lists set up to collect leads? What about contact forms and automated responses? Is your site integrated with your social media? All these components should work together as if they were part of the same body.
After giving careful consideration to how well your site functions, it is time to look at the goals for your site.
- What part does your website play in your overall business model?
- Who are your primary clients? Your secondary clients?
- What are the stages of their buyer journey?
- Are there niche markets you wish to explore?
- Do you have offline marketing to complement your online marketing?
- Have you determined your unique value proposition?
Once you know what your goals are, then you can move to the next stage.
Everyone knows when it is time to update a kitchen or a living room. Usually, the shag carpet, wallpaper, and avocado appliances are key indicators that you need to redecorate. The same applies to your website. Keep it current and fresh. Make sure your images don’t look dated, and your content is evergreen. Check your links. Are they still valid?
What about the overall design? Do you like the colors? The font? Is it relevant to your Brand? Have you considered adding a video or a scrolling overlay to your homepage? Look around the web and find website layouts that appeal to you. Then, evaluate them in regards to what you clients would like. Once you have ideas in mind, you can share them us. From there, we can do a mock-up of your site with the proposed changes.
Once you’ve decided on a web design, then it’s time to update the code, especially if your current site is more that 4-5 years old. There have been so many changes in the way websites are created that even going the “normal” site life of 2-3 years, you can get behind very easily.
A site falls into one of two categories. It is where you do business, or it promotes your company. Either way, marketing your website is crucial for it to be effective. Does your current website tell your story? For someone going to your website for the first time, does it clearly tell them what you do and what you can do for them? Does your website focus on how great YOU are - or how great you can make the lives of your potential customers?
The goal of marketing is exposure. You want to reach as many potential clients as possible. That means you need to rank high in the search results.
Adding content to your website is one of the primary ways to improve your Google rank. SEO strategies drive traffic and improve the user experience. If you don’t have a blog, then that should be one of the main components of a website redesign.
A website redesign should also include landing page optimization and local optimization.
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Louisville, KY 40245
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